The Redken Acidic Bonding Concentrate collection is the brand’s best-selling product range and a bona fide hair game-changer. The four step regimen of pre-shampoo treatment, shampoo, conditioner, and conditioning leave-in treatment works to strengthen weakened bonds in your hair to provide intense conditioning and ultimate repair. It also protects against color fade and is sulfate-free.

This coveted product range is beloved by professional stylists and beauty influencers alike. Redken Education Manager Jimmy Green explains, “It’s the go-to for those who want to keep their hair strong and healthy, even after frequent salon bleach or color services. It’s perfect for anyone looking to get rid of dry, damaged, brittle, or straw-like hair.”

The product features a high concentration of Citric Acid—an alpha hydroxy acid—and the Redken Bonding Care Complex to strengthen weakened bonds and improve strength and resilience after salon bleach or color service. It’s also safe for colour-treated hair and helps to protect against color fade, making it the ideal hair treatment for those who frequently dye their tresses.

In addition to the power of Redken’s Acidic Bonding Concentrate, this new line is packed with an impressive list of nourishing ingredients. It’s also Cradle To Cradle certified and housed in recyclable plastic packaging. Plus, the brand partnered with The Braille Institute to add Braille instructions to its bottles, making it accessible for everyone.

How to use Redken Acidic Bonding Concentrate

To start your acidic bonding process, apply the Pre-Shampoo Treatment to wet hair and let it sit for 10 minutes. Next, rinse the treatment off and shampoo your hair as usual. Follow with the shampoo and conditioner of your choice. Lastly, apply the leave-in treatment to your mid-lengths and ends. Using a comb or a brush, distribute the leave-in evenly throughout your strands. Then, let your hair air dry or blow-dry as desired.

You can use this hair treatment on a weekly basis, or as needed. It’s important to note that if your hair is severely damaged or extremely dry, you may need to use it more often, such as twice per week. However, it’s always best to consult a professional stylist before changing your routine.

This product is available to buy online and in select salons nationwide. Check out our Redken store locator to find a stylist near you. We’ve got a wide variety of hair products to help you achieve your best look yet!

By Admin

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