In real estate, pipelines are an effective way to visualize, motivate, and manage the process of buying, selling, or renting property. They allow you to plan, track, and deliver results that align with your business goals and objectives.
Whether you are working in commercial or residential real estate, using a well-defined property deals pipeline is key to helping your team be productive and profitable. A successful real estate transaction pipeline will help you close more properties in a shorter amount of time.
The first step in a real estate sales pipeline is to qualify the lead. Whether they are an active buyer or seller, you want to make sure you follow up with them at least once per week. This will ensure your leads don’t fall through the cracks and get lost in the shuffle.
Once a lead has been qualified, the next step is to share the listing and begin showing the property to potential buyers. This can be a fast process in hot markets where demand is high and the inventory is low.
The final steps in the real estate sales pipeline are to negotiate and sign the agreement. During this time, it’s important to be clear about what is and isn’t negotiable with your client. This will help you avoid any misunderstandings and protect yourself from potential disputes down the road.
You can edit the deal properties that are displayed to users when they manually move a deal to a stage in a sales pipeline (Starter, Professional, and Enterprise only). To change the deal properties, navigate to a pipeline and click Edit. You can also customize the properties that are displayed on the board and card view by clicking Customize board and card view properties.