Freelance is a career path that allows independent contractors to take on a variety of writing, design and other creative projects for clients on a contract basis. There is no set path to freelance, but many aspiring freelancers begin by working on their craft while still holding down another full-time job or bouncing around between different roles, all the while building up a strong portfolio and establishing themselves in their chosen field.
To land clients, freelancers need to be comfortable networking and reaching out to strangers, often via social media or email. They must also be able to prioritize their work and manage their finances, including invoicing, reporting expenses and filing taxes. They must also be able to accept rejection, as not all pieces will appeal to every client.
Unlike employees, who have the support of HR and legal teams, freelancers must deal with any issues that arise on their own. This can be stressful, especially when dealing with difficult clients or unpaid invoices. Having a solid contract in place before starting work and taking out freelancer insurance are good ways to mitigate these risks.
Copywriting is a niche area of freelance writing, where the focus is on creating copy that sells a product or service. This involves a high level of writing skills, as well as the ability to research and find the right words that convert website visitors into paying customers. Strong writing samples and a well-established online presence are key to securing copywriting jobs. freelance